ILLUSTRATIVE ONLY Every number on this page is invented. Tellwright is a fictional company, and nothing here was drawn from any real company's books, customers, prices, systems, or confidential material. It is a working sample of the pricing and margin work SPRCHRGR does, populated with plausible fictional data so the shape of the analysis is real even though the figures are not.
Tellwright Pricing and margin review
ILLUSTRATIVE
AS BILLED

What Tellwright's move from usage to subscription pricing did to its revenue, its margin and its forecast

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Scorecard
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Revenue mix migration Usage, subscription fees and overage by month, Nov 2023 to Oct 2026 · tiers launched in January 2026
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Customer migration tracker Every customer billing on usage in December 2025 · who moved, who didn't, and what it did to their bill
FACT
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Gross margin after compute What a conversation earns and what it costs to serve · by month, by tier and by workload
Why compute makes AI margins move on their own. Every conversation calls a language model, and the model bill is Tellwright's biggest cost of sales. When a model provider cuts its price, margin jumps overnight with no change in what customers pay. When conversations get longer, or customers switch on features that take actions, each one calls the model several times and the margin drifts back down. A per-conversation price is a promise about an average; the cost is never average.
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Cohorts Customers by the quarter they started · retention and expansion at 12 months, and how fast each one paid back
FACT
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Forecast accuracy, before and after subscription The forecast made at the start of each month against the month's revenue · same seasons compared
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Revenue recognition in plain English When a dollar counts as revenue, when it arrives as cash, and what sits in between
FACT
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The next 12 months Nov 2026 to Oct 2027 on the levers at the left · a new price book can start in January 2027
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Exit lens: what this is worth to a buyer Committed revenue and variable revenue are priced differently · illustrative multiples · pre-tax
Taxes are left out on purpose. Every value here is pre-tax. What a founder keeps after tax depends on deal structure, entity type and state, and that is a conversation for the founder's CPA.
Thinking about a sale or a raise in the next few years? The exit readiness demo walks an owner through add-backs, the working capital peg and cash at close on a fictional distributor.
See the exit readiness demo Talk to Mark about CFOptimize Exit Readiness
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Model notes Read this before quoting any figure above

What it takes to get this on your own numbers

We connect read-only to your billing system, your accounting system and your model-provider invoices, rebuild every customer's usage, bill and compute cost by month, and reprice your history on any price book you are considering. Then we put pricing, margin by customer and the forecast in the form your board and your investors read, and refresh it after every month-end close so a customer running at thin margin shows up before renewal. That is CFOptimize – accelerate your growth, built for AI companies working out what to charge.

Talk to Mark about CFOptimize – accelerate your growth sprchrgr.com/mwald