ILLUSTRATIVE ONLY Every number on this page is invented. Tonehollow is a fictional company, and nothing here was drawn from any real company's books, app store accounts, systems, or confidential material. It is a working sample of the subscriber economics work SPRCHRGR does, populated with plausible fictional data so the shape of the analysis is real even though the figures are not.
Tonehollow Subscriber economics review
ILLUSTRATIVE
GROSS

What Tonehollow's subscribers are really worth, channel by channel and dollar by dollar

1
Scorecard
2
The funnel: install, trial, paid New paying members by month and channel, Nov 2024 to Oct 2026 · conversion over the last twelve months
CLOSED MONTHS
3
Cohort retention by plan Share of each month's new members still paying, by months since they started · cohorts from Nov 2023
CLOSED MONTHS
4
LTV and LTV:CAC by acquisition channel 36-month value of a new member against what it cost to get one · last twelve months, and the next twelve on your levers
5
App store fees against web checkout What the stores and payment processors keep, and what moving the checkout mix is worth · fee rates are illustrative
6
Annual plans, deferred revenue and cash Billings against recognized revenue, the deferred balance through the year, and cash with the next twelve months on your levers
Why January annual billing is the cheapest financing Tonehollow has. An annual member pays $99.99 the day the plan starts, and the company earns it a twelfth at a time. The unearned part sits on the balance sheet as deferred revenue: cash in the bank for lessons not yet delivered. Because most annual plans start in the January rush, the deferred balance peaks just as the company needs to pay for the next year's growth, at no interest and with no covenants. The catch is that it is owed in service, and an annual member who doesn't renew takes next year's cash with them.
7
Win-back: lapsed members who come back Reactivations by month, before and after the win-back emails began in Nov 2025 · how each lapse month came back
CLOSED MONTHS
8
Exit lens: subscriber quality as valuation support A buyer prices the revenue it keeps, from members who stay · illustrative multiple · pre-tax
Taxes are left out on purpose. Every value here is pre-tax. What a founder keeps after tax depends on deal structure, entity type and state, and that is a conversation for the founder's CPA.
Thinking about a sale or a strategic round in the next few years? The exit readiness demo walks an owner through add-backs, the working capital peg and cash at close on a fictional distributor.
See the exit readiness demo Talk to Mark about CFOptimize Exit Readiness
ⓘ
Model notes Read this before quoting any figure above

What it takes to get this on your own numbers

We connect read-only to your app store and web billing reports, your ad accounts and your accounting system, rebuild every cohort from the first subscriber forward, and tie revenue, fees and deferred revenue back to the books. Then we put channel LTV:CAC, kept revenue and retention by plan in the form your board and your next investor read, and refresh it after every month-end close. That is CFOptimize – accelerate your growth, built for subscription founders who want to know which growth to buy.

Talk to Mark about CFOptimize – accelerate your growth sprchrgr.com/mwald